Balenciaga: Shaping Fashion

If you’re planning on going to London any time soon, you might want to consider stopping by the Victoria & Albert museum and taking a look at the Balenciaga: Shaping Fashion exhibition. 100 years after the opening of the first Balenciaga fashion house in San Sebastian, Spain, and 80 years after the opening of the one in Paris, Cristóbal Balenciaga’s work is on display in the … Continue reading Balenciaga: Shaping Fashion

Technology and the Shopping Experience

A new kind of salesperson has emerged in the game of retail recently and not many people have seemed to notice. They encourage us, ever so subtly, to buy clothes, and they’re succeeding at it. But remove any notions you might have about those salespeople at your local mall, who are all too aware that you don’t really want to hear their sales pitch. This … Continue reading Technology and the Shopping Experience

Marques Almeida: redefining what fashion is about.

Coming from a small country like Portugal, when someone from the fashion industry makes it to the top I can’t stop myself from feeling extremely proud. No, I am not talking about Sara Sampaio (which is also great btw). I’m talking about the couple Marta Marques and Pedro Almeida who are the creators of Marques Almeida. The brand was launched in April 2011 and by … Continue reading Marques Almeida: redefining what fashion is about.

Roberi and Fraud: The new Instagram ‘It’ Brand

The sunglasses brand, Roberi and Fraud, might not be one you’ve heard of but it will definitely be one you’ve seen. Sported upon the faces of Instagram It Girls like the Hadid sisters and Kendall Jenner, these 90s inspired shades ooze coolness and have quickly taken over the accessory game. The Dubai/New York based brand is now a staple for ‘model off duty’ looks and … Continue reading Roberi and Fraud: The new Instagram ‘It’ Brand

A Brief History Lesson on Vogue

This year marks the 125th anniversary of Vogue – arguably the world’s most famous and most influential fashion and society magazine. In its lifespan, Vogue has contributed over 400,000 pages of articles to a worldwide readership, claiming to reach 11 million readers in the US and 12.5 million internationally. With such credentials, it is hard to ignore the magazine’s dominance. If Vogue is, as it … Continue reading A Brief History Lesson on Vogue

The journey to Personal Style

Personal Style can be tricky. It is often hard to create something unique in a world where we are constantly bombarded with the latest trends and the influential voices of prolific social media presences. With the help of sites like Pinterest and Instagram, it isn’t hard to create an idea of the style you want to personify. I for one am guilty of endlessly pinning … Continue reading The journey to Personal Style

Model Off Duty: The It Girl’s Guide to a Casual Slay

What does it take to look effortless yet chic? To rock that #IWokeUpLikeThis vibe without actually appearing like you quite literally rolled out of bed? We look to the Queens of this ideal for guidance – Models. From Kendall Jenner’s wide range of denim jeans to Emily Ratjowski’s geekylish (yes I coined a new phrase for it) glasses – I don’t know about you but … Continue reading Model Off Duty: The It Girl’s Guide to a Casual Slay

Alexandra Schulman: Getty Images

Alexandra Schulman relinquishes the ‘precious cargo’ that is British Vogue

Alexandra Shulman has edited the highly praised pages of British Vogue for more years than I have been alive. In the past 25 years, she has become as much an icon of modern fashion as the magazine itself has, seeing the publication through digital rebranding, increased diversity and artistic innovation. In honour of the ground-breaking work she has done, I thought it only appropriate to … Continue reading Alexandra Schulman relinquishes the ‘precious cargo’ that is British Vogue

Ten(Eleven) Style Icons You Should Know About…if I do say so myself

With as little authority as I hold in designating the world’s ‘Fashion Icons’, I still proceed to list the eleven (apparently I am an awful decision maker) people that inspire the many with their style and their lives. Of course, this list isn’t by any means exhaustive – nor is it hegemonic – and thus I can do nothing but apologise for not including the … Continue reading Ten(Eleven) Style Icons You Should Know About…if I do say so myself