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A Study in Style: Iris Apfel

“With me, it’s not intellectual, it’s all gut. It just has to feel right with me.” Continue reading A Study in Style: Iris Apfel

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Sexy with a Hint of Grunge: Watch out for Victoria’s Secret x Balmain Collection

The Victoria’s Secret Fashion Show is just around the corner, and while we can’t wait to see the Angels in action, it is the collaboration with Balmain that will be stealing the show this year. It is the first time the brand is collaborating with a named designer on the show – Balmain’s Olivier Rousteing. The lingerie brand announced the collaboration last month and the … Continue reading Sexy with a Hint of Grunge: Watch out for Victoria’s Secret x Balmain Collection

Winter is here!

Its that time of the year again! If there’s one thing thats good about having to face the cold winter months, its facing them with parkas, trench coats and knitted kimonos. ‘The coat’ is the centrepiece of the winter wardrobe. It’s the item of clothing that we inevitably end up wearing the most throughout the season, and, if you’re just like us at theunderlined blog, … Continue reading Winter is here!

Balenciaga: Shaping Fashion

If you’re planning on going to London any time soon, you might want to consider stopping by the Victoria & Albert museum and taking a look at the Balenciaga: Shaping Fashion exhibition. 100 years after the opening of the first Balenciaga fashion house in San Sebastian, Spain, and 80 years after the opening of the one in Paris, Cristóbal Balenciaga’s work is on display in the … Continue reading Balenciaga: Shaping Fashion

Technology and the Shopping Experience

A new kind of salesperson has emerged in the game of retail recently and not many people have seemed to notice. They encourage us, ever so subtly, to buy clothes, and they’re succeeding at it. But remove any notions you might have about those salespeople at your local mall, who are all too aware that you don’t really want to hear their sales pitch. This … Continue reading Technology and the Shopping Experience

Marques Almeida: redefining what fashion is about.

Coming from a small country like Portugal, when someone from the fashion industry makes it to the top I can’t stop myself from feeling extremely proud. No, I am not talking about Sara Sampaio (which is also great btw). I’m talking about the couple Marta Marques and Pedro Almeida who are the creators of Marques Almeida. The brand was launched in April 2011 and by … Continue reading Marques Almeida: redefining what fashion is about.

Roberi and Fraud: The new Instagram ‘It’ Brand

The sunglasses brand, Roberi and Fraud, might not be one you’ve heard of but it will definitely be one you’ve seen. Sported upon the faces of Instagram It Girls like the Hadid sisters and Kendall Jenner, these 90s inspired shades ooze coolness and have quickly taken over the accessory game. The Dubai/New York based brand is now a staple for ‘model off duty’ looks and … Continue reading Roberi and Fraud: The new Instagram ‘It’ Brand

What will you be wearing to the beach this summer?

Saying goodbye to the cold winter months and hello to the warm summer days only means one thing in my book, and that is: bikini season. These are some of the hottest trends that will be making bold statements throughout the whole summer! Have a read and get beach-ready. Tassels While I’m not entirely convinced of the practicality of them, when it comes to swimwear, tassels will … Continue reading What will you be wearing to the beach this summer?

The journey to Personal Style

Personal Style can be tricky. It is often hard to create something unique in a world where we are constantly bombarded with the latest trends and the influential voices of prolific social media presences. With the help of sites like Pinterest and Instagram, it isn’t hard to create an idea of the style you want to personify. I for one am guilty of endlessly pinning … Continue reading The journey to Personal Style